This self-initiated case study was created to show how motion design can elevate university sport.

I developed a set of animations covering the key needs of a Students’ Union sports department:

Varsity hype content to build anticipation and spotlight rivalries.

Next Match promos for quick-fire fixture awareness.

Player recruitment videos across multiple sports.

Inclusive campaigns like Sport for All to engage wider student audiences.

The series demonstrates how flexible, branded motion can help universities recruit members, energise matchdays, and showcase sponsors — all with fast turnaround and consistent design.